Wolverine Worldwide
Merrell | Keds | Saucony | Sperry
✽ brand identity
✽ graphic design
✽ animation
✽ print/retail collateral
✽ graphic design
✽ animation
✽ print/retail collateral
Merrell
Headline Options
Primary Text Options
- Kid-approved and ready for adventure.
- Let’s get outside.
Primary Text Options
- Soak up the outdoors from fun-rise to fun-set with the Merrell Kids Hydro Collection.
- Step off the path and into the water with the quick-dry Hydro Collection.
As an in-house graphic designer for Wolverine Worldwide, one of my favorite projects out of the many I worked on were this set of Social Ads for the Merrell Hydro Collection.
Process included critique with the Associate Creative Director and review with the Marketing Manager. The goal was to keep in line with Merrell’s current brand voice/tone while introducing new graphic elements to pique interest for the upcoming Spring/Summer
2023 season.
Process included critique with the Associate Creative Director and review with the Marketing Manager. The goal was to keep in line with Merrell’s current brand voice/tone while introducing new graphic elements to pique interest for the upcoming Spring/Summer
2023 season.
Keds Exploration
As an in-house graphic designer for Wolverine Worldwide, one of the first projects I worked on was this set of exploratory paid social ads for Keds. These ads were made to explore how Keds’ branding could be further developed to be more “creative”.
Process included critique with the Associate Creative Director and review with the Marketing Manager.
Process included critique with the Associate Creative Director and review with the Marketing Manager.
Sperry Ads
An ad-hoc project for Sperry. Revamping old “vintage” ads, an exercise in how old collateral can still be used for modern advertising.
Saucony Ad-Hoc
A collection of freelance projects for Saucony. Ranging from retail in-store collateral to digital.
