Merrell Hydro Ads

As an in-house graphic designer for Wolverine Worldwide, one of my favorite projects out of the many I worked on were this set of Social Ads for the Merrell Hydro Collection.

Process included critique with the Associate Creative Director and review with the Marketing Manager. The goal was to keep in line with Merrell’s current brand voice/tone while introducing new graphic elements to pique interest for the upcoming Spring/Summer 2023 season.

Identity Posters

Programs:
✽ Adobe Photoshop
✽ Adobe After Effects
✽ Adobe InDesign

Skills:
✽ brand identity
✽ graphic design
✽ animation

Created 2023

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Headline Options

1. Kid-approved and ready for adventure.
   
2. Let’s get outside.

Primary Text Options

1. Soak up the outdoors from fun-rise to fun-set with the Merrell Kids Hydro Collection.
   
2. Step off the path and into the water with the quick-dry Hydro Collection.
   

Paid Instagram Story
Option 1