Gilt Exploration

Gilt exploration are mocks for the upcoming quarter that refresh templates, imagery, color, and typography to be used and built into exisiting boutique doors.  Innovation is key while still remaining true to the brand identity.

I was involved in Q4 2024 mocks which is historically the biggest sale weekend of the year involving Cyber Week and holidays sales, as well as Q1 and Q2 2025 mocks. There is close collaboration with copywriters and art directors to ensure alignment on the theme of the new quarter.

Gilt Exploration

Programs:
✽ Adobe Photoshop
✽ Adobe After Effects

Skills:
✽ brand identity
✽ graphic design
✽ motion design

Q4 2024

Designed to feel completely different from any assets then currently live on site. The brief for Q4 mocks was to break the mold and refresh the sale model to attract customers’ attention in a whole new way.

Q1 2025

The main focus on Q1 mocks was to differentiate assets from the RueLaLa site. New templates to treat on-model imagery was created to be built into the existing working template and a tag was created for any sales that will be run.

Q2 2025

Q2 mocks differentiate slightly from the previous quarterly mocks where the focus is less on the design and more on the copy and voice of the brand. Designs showcase copy changes and a new tagline that works within a variety of sale promotions.