Identity Posters

An exploration in brand identities of a product or service.

Process included one-on-one desk critique, as well as full class discussions. Final results are sets of 3-piece posters, each poster with their own theme but all three must connect together.

Dimensions: 11x17”, 300 dpi

Programs:
✽ Adobe Illustrator
✽ Adobe Photoshop

Skills:
✽ brand identity
✽ graphic design
✽ illustration

Created 2022
This is part 2 of 3. To see the other parts, navigate to Personal Identity or Brand Pivot
at the bottom of this page.



Brand Identity


An iteration of the personal identity posters, the next step of this process is to turn one of my previous concepts into a brand. I chose to further explore my aspiration attributes, consequently creating two different brand identities. One - a sauce brand (can you guess the inspiration behind that?), and the other - a clothing brand.



Poster Set : dopa the clothing brand



Process

✽ brainstorming concepts
✽ deciding typography
✽ putting together a color palette
✽ creating graphic elements



To see how dopa was conceptually further broken down into a niche continue to Brand Pivot, or to go back and see how these concepts came about, go back to Personal Identity.




2025
A constant work in progress