Identity Posters

An exploration in brand identities of a product or service.

Process included one-on-one desk critique, as well as full class discussions. Final results are sets of 3-piece posters, each poster with their own theme but all three must connect together.

Dimensions: 11x17”, 300 dpi

This is part 2 of 3. To see the other parts, navigate to Personal Identity or Brand Pivot
at the bottom of this page.

Identity Posters

Programs:
✽ Adobe Illustrator
✽ Adobe Photoshop


Skills:
✽ brand identity
✽ graphic design
✽ illustration

Created 2022

Brand Identity

An iteration of the personal identity posters, the next step of this process is to turn one of my previous concepts into a brand. I chose to further explore my aspiration attributes, consequently creating two different brand identities. One - a sauce brand (can you guess the inspiration behind that?), and the other - a clothing brand.

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Poster Set : dopa the clothing brand

Process

✽ brainstorming concepts
✽ deciding typography
✽ putting together a color palette
✽ creating graphic elements

To see how dopa was conceptually further broken down into a niche continue to Brand Pivot, or to go back and see how these concepts came about, go back to Personal Identity.