An exploration in brand identities of a product or service.

Process included one-on-one desk critique, as well as full class discussions. Final results are sets of 3-piece posters, each poster with their own theme but all three must connect together.

Dimensions: 11x17”, 300 dpi

Programs:
✽ Adobe Illustrator
✽ Adobe Photoshop

Created 2022

This is part 3 of 3.

Taking brand identities a step further, choose one of the brand identities already created and break it down into two brand identities that are inspired by the original but are a pivot and different. I chose to take the clothing brand and break it down into two brands. One inspired by the 1920’s and the other inspired by the 1980’s.

The layout of the 1980’s posters are a bit different than what you’ve seen so far as I couldn’t decide which style of poster I wanted to move forward with so I just decided to explore all three.

✽ brainstorming concepts
✽ deciding typography
✽ putting together a color palette
✽ creating illustrative elements

✽ brainstorming concepts
✽ deciding typography
✽ putting together a color palette
✽ creating illustrative elements
✽ photoshopping product elements (photos from Unsplash)

I was able to experiment with a lot of different graphical elements within all poster sets of this series. From funky typography to illustration to product photography, these posters really pushed me out of my creative comfort zone and I’m really pleased with the final products.

To go back and see the evolution of these posters, go to Identity Posters or Retro Clothing Brand.