Identity Posters
An exploration in your own personal identity and how that can evolve into brand identities of a product or service.
Process included one-on-one desk critique, as well as full class discussions. Final results are sets of 3-piece posters, each poster with their own theme but all three must connect together.
Dimensions: 11x17”, 300 dpi
Process included one-on-one desk critique, as well as full class discussions. Final results are sets of 3-piece posters, each poster with their own theme but all three must connect together.
Dimensions: 11x17”, 300 dpi
Programs:
✽ Adobe Illustrator
✽ Adobe Photoshop
Created 2022
This is part 1 of 3.
✽ Adobe Illustrator
✽ Adobe Photoshop
Created 2022
This is part 1 of 3.
Personal Identity
Based on a set of my own personal attributes
✽ owned: organized chaos, plant mom, coffee addict, neutrals, blunt
✽ aspirational: colorful, friendly, creative, active, intentional
✽ owned: organized chaos, plant mom, coffee addict, neutrals, blunt
✽ aspirational: colorful, friendly, creative, active, intentional
The intention of these posters is to explore your creative comfort zone. I personally tried to push these sets of posters to be visually very different but you will still see some underlying similarities such as the usage of text as texture.
Poster Set #1: Inspired by song lyrics
Process
✽ brainstorming concepts
✽ deciding typography
✽ putting together a color palette
✽ creating illustrative elements
✽ taking product photography
✽ deciding typography
✽ putting together a color palette
✽ creating illustrative elements
✽ taking product photography
Poster Set #2: Inspired by my college apartment
Process
✽ brainstorming concepts, this concept came to me as I was staring at the wall at 3 AM
✽ deciding typography
✽ putting together a color palette
✽ creating geometric elements
✽ deciding typography
✽ putting together a color palette
✽ creating geometric elements
Final Thoughts
These posters were super fun to make as I had complete creative freedom, the only restraints being the dimension of the page. You can tell the first set is more bold and colorful, whereas the second set is more subtle and not exactly organized but there isn’t one element that stands out above the others. You can probably guess which set aligns which group of aspirations.
To see how these posters evolved into a product or service, view Brand Identity. Or, to skip ahead and see how those products or services were further broken down into a niche, view Brand Pivot.
To see how these posters evolved into a product or service, view Brand Identity. Or, to skip ahead and see how those products or services were further broken down into a niche, view Brand Pivot.